MARKETING ASSIGNMENT Essay Example | Topics and Well Written Essays - 500 words

MARKETING ASSIGNMENT - Essay Example e strategies to address those needs, and development of long-term association with the customers by providing them with the products and services they required. â€Å"The Marketing concept resulted in a separate marketing department in organization and today we can see many organization have structured themselves as marketing organization where every employee is contributing towards customer satisfaction whether or not he’s a marketing person† (â€Å"What is Marketing?†). The marketing concept depends to a large extent upon the research conducted by the organization to identify the particular segments of customers, and their individualistic and collective needs. Marketing teams can achieve the satisfaction of their customers by identifying the target market and adopting the right marketing mix to achieve their objectives. The main marketing concepts are the identification of the customers’ needs and ways to fulfill them, assessment of the changing environment and the modifying needs of the customer with it so that not only the present needs of the customers can be addressed, but also measures can be taken to satisfy the expected needs in the future. It is very important for the organizational personnel to realize that marketing of the product or service an organization makes is not entirely the responsibility of the marketing department, but every department as well as individual in the hierarchy of organizational structure has a responsibility towards it. I have had personal experience of working with a firm in which the entire responsibility of marketing was limited to the marketing department, and other firm in which the responsibility was equally distributed among all departments so that the whole organization was structured into a marketing organization. I felt a lot of difference between the effectiveness of marketing between the two firms. Limitation of the marketing responsibility to the marketing department in the first organization was the

How dos th movi lddin rprsnt wht dwrd Sid clls orinttion Essay

How dos th movi lddin rprsnt wht dwrd Sid clls orinttion - Essay Example Unncssry to sy, th significnc of nimtd films oprts on mny rgistrs, but on of th most prsusiv is th rol thy ply s th nw "tching mchins." Disny films succd in mrging n idology of chrm nd imprssion of virtu in nrrting storis tht hlp childrn undrstnd who thy r wht socitis thy blong to nd wht tht socitis r bout. Th powr ths films possss stms from thir uniqu form f rprsnttion. Th importnc of nimtd films s sourc of nw discovris nd lrning t th sm tim is hightnd by th common cknowldgmnt tht schools nd othr public sits r incrsingly ovrwhlmd by crisis of motivtion. Th mss mdi, spcilly Disny, on th othr hnd crts drm-lik world of scurity, vn though childrn quit oftn find thmslvs in th joylss rlity of schooling. Th ductionl significnc of nimtd films mks popl mor wr of tching possibilitis of Disny movis. Mny critics trid to nswr th qustion whthr Disny's nimtd films r good for kids nd whthr thy hv n ductionl impct on young gnrtions. But, sms lik thr is no n sy nswr to this qustion. Disny's most rcnt film lddin (1992) prsnts bundnt opportunity to ddrss how Disny is rsponsibl in constructing cultur of joy for childrn. lddin is th story of so-clld "strt-rt" who knw tht h could b mor. Whn h finlly finds lmp contining gni who grnts thr wishs, it sms tht myb his drms could com tru. But n vil vizir is scrtly plotting his downfll, not to mntion tht th princss of his drms is bord with sing th sm old, stuffd-shirt, nd pcock princs. lddin hs sold ovr 3 million copis in 1993 nd hs rnd "$1 billion from box-offics incom. s commnttor in Nwswk ltly sttd, "Th mrchndis--Mrmid dolls, lddin undos, nd collctibls lik sculptur of Bmbi's Fild Mous--ccount for stunning 20 prcnt of Disny's oprting incom." Thr r mny puzzls in th movi tht childrn r supposd to b ddrssing nd solving ftr, for xmpl, in lddin th issu of socity nd uthority is cntrd primrily on th rol of th young strt trmp, lddin. Jsmin, th Princss h flls in lov with is simply n objct of his instnt longing s wll s socil stpping ston. In contrry, Jsmin's lif is lmost ntirly dfind by mn, nd, in th nd, hr hppinss is insurd by lddin who finlly is givn oky to gt mrrid with hr. Thr r mny smll things in lddin movi tht rprsnt mricn cultur, rcism which is lso rproducd through rcilly codd lngug nd ccnts. For xmpl, lddin portrys th "trribl" rbs with substntil, forign ccnts, whil Jsmin nd lddin spk stndrd nglish. nothr mzing portryl of rprsnttions nd cods in which childrn r tught tht culturl diffrncs tht do not br th imprint of whit, middl-clss thnicity r bnorml, low-grdd, brinlss. Th rcism in this nimtd movi is dfind by both th prsnc of rcist rprsnttions nd th bsnc of complx rprsnttions of fricn-mricns nd othr popl of color. Morovr, th rprsnttionl dpiction of history, progrss, nd Wstrn cultur is prfctly cpturd by dwrd Sid's notion of orintlism. Culturl diffrnc in Disny's movi lddin is prsntd through "nturlizd" rcil hirrchy. Morovr, on cn hrdly sy tht thr is somthing innocnt in wht kids lrn bout rc s portryd in th "mgicl world" of Disny. Thr r mny critics of this movi s wll s dvocts, Yousf Slm, formr spoksprson for th South By

Statement of Purpose Essay Example for Free

Statement of Purpose Essay My objective for graduate studies in Science is to prepare myself for the long term goal of pursuing a career in teaching and research. I have chosen to work in the area of Science which requires good Mathematical and Computer Science background. This decision will give me ample opportunity to consolidate my creative energies. My education suits this field as I have a Bachelor’s of Science with Honors in the field of Mathematics. I started teaching as soon as I finished BS (Honors) Mathematics in 2007. I taught Mathematics, Physics and Computer Science subjects to high school students, and greatly enjoyed this work. I live in Gujranwala, which is the seventh largest city of Pakistan. My surrounding has profound impacts on me. The social, economic and political instability in the region has stimulated me to play my part in the development of the people. Teaching gives me a sense of constructive participation in the region by giving others an intellect and funneling their energies in the constructive direction. At undergraduate level, I have studied courses both, analytical as well as numerical methods for Mathematical Modeling and Simulation, and Numerical Solutions of Ordinary Differential Equations and Partial Differential Equations with Analytical solutions. I have learned and developed capabilities of programming using C/C++, Matlab and Mathematica. Moreover I have studied subjects in Physics, Mechanics, Quantum Mechanics, Fluid Mechanics, Analytical Dynamics and Computer Networks. Pakistan is a developing country with insufficient experts in science. To serve the needs of this industry, science needs to be developed and used. Thus conditions here are very conducive towards an application of my aspirations, when I return after completing my graduate studies. I would consider it my privilege to be able to pursue my graduate studies in Sweden and avail the excellent infrastructural facilities and research opportunities offered by university. I am sure that the stimulating academic environment and interaction with the distinguished faculty at university will prove immensely fruitful and facilitate my development as an individual researcher in my field.

BIM Fine Management Perspective

BIM Fine Management Perspective Under the current development trend of BIM fine management Perspective Keywords: Fine perspective, trends, BIM, model building and analysis. Abstract Corporate Training is well planned and organized and implemented a systems engineering needs. The application of the refinement of management thinking to corporate training work, training can effectively improve the quality and reduce the cost of training. This article is the idea of fine management application to build enterprise training system, so clear responsibilities, standardize processes, improve the system, strict implementation of effective monitoring, rapid and timely corrective feedback to ensure that the training implemented. Our brief case BIM applications China, summed up the Chinese scholars to address the many recommendations hinder BIM application. Applied economics principles and methods of analysis of hazards and their impact on the external application of BIM BIM applications. Establish a complete information dynamic game model between government and enterprises, and study the economic incentives BIM applications. Suggested that the central government should take a supply-side oriented, incentive parallel, phased BIM application of economic incentives to achieve different participants at different stages, using different economic incentive programs. Introduction The development of technology for building information modeling (BIM) and the application in the civil engineering industry, prompting BIM technology and software into the university classroom to meet the needs of the industry. Our school of civil engineering professional use task-driven approach, innovation in undergraduate training programs, participate BIM class competition, graduation design teaching introduced BIM technology, guided independent learning BIM family of software, and achieved good results. Based on the above procedure Seeing discussed BIM technology in civil engineering teaching. Building Information Modeling (BIM) is based on the relevant information and data as a basis for building projects model, building model were established, and true information through digital information simulation building has. It has visualization, coordination, simulation, optimize and may be showing of five characteristics. BIM technology to promote a model using digital technology to achieve a new concept of the project life-cycle management, and its advantages in intelligent, digital information models and associated terms for all parties involved in the construction project has created an easy exchange of information platform, thereby increasing productivity in the construction industry. In recent years, BIM technology has been in the construction industry in a wide range of applications, and achieved good results in the construction of demonstration, collision detection, construction management and other aspects, and to some extent, shorten the construction period, reducing t he project cost and improve quality of the project is a new trend in the future in the construction industry With BIM technology in China to promote the construction industry, many colleges and universities are involved in the teaching and application of BIM technologies. The largest 2D and 3D design and engineering software company Autodesk (AUTODESK) in the country trying to promote its BIM software such as Revi t, Navi swork. Our school in civil engineering specialty teaching task-driven approach undertaken by BIM application of innovative undergraduate training program, to encourage undergraduates to participate in structural BIM series of competitions, such as the Revi t cup, cup Brownsville, in the Graduation Project the introduction of BIM, etc., to stimulate student interest, guided independent learning BIM software combined with the professional be applied. In the professional conduct of the past three years, the effect is more obvious, won the second prize Brownsville Cup Group Beijing structural competition first prize. Graduation design, BIM-related topics reached more than 50%; innovation in the training topics, BIM topics more than 30%; and so on. Students study and application of BIM and BIM software category awareness has been greatly improved. But also shows some shortcomings, we have relevant teaching experience, explore BIM technology Civil Teaching Status and recommendations. The Proposed Methodology Training enterprises to strengthen fine management significance Improve the quality of training. By training in every aspect of the implementation of place, so that demand training, combining theory with practice, so as to improve and enhance performance, ensure the quality of training.   Reduce the cost of training. Through the training process of standardization and refinement of management, can be done to discover and solve problems, to avoid unnecessary losses occur, thereby reducing costs. Effective integration and use of training resources. With careful planning and planning training programs, the development of scientific and rational, workable plan that can effectively utilize and integrate internal training resources. Timely discover and solve problems. Through the whole training process monitoring and control, timely detection of problems in the training process, and to solve their problems, to ensure that training can be completed as planned, and to ensure a certain quality. Connotation fine training system.  Meticulous management thinking, the earliest dating back to the early 20th century, scientific management theories of American father of scientific management Taylor founded. Taylors scientific management thought all reflect the attention to detail, emphasizing every detail of the specification, so that the details of the control, permeated with the refinement of management thinking. After World War II, with the expansion of business scale, the increasing complexity of production technology, product replacement cycle is shorter, more productive collaboration requirements. In this case, the business management of a more refined requirements. The birth of lean production and lean thinking to the formation of meticulous management thinking has epoch-making significance. Meticulous management is a management concept and technology, through systematic and refinement rules, the use of procedures, standardized, data and information and the means to make the organization and management of each unit accurate, efficient, coordinated and continuous operation. Meticulous management is based on the conventional management of a management model. Fine management emphasizes attention to specific work process in a series of details; grasp the key details, important details as the focal point; increase the execution of the organization to ensure the smooth realization of organizational goals. Thus, content management is reflected in the fine attention to detail, standardize processes, strictly enforced to ensure the quality, cost and other aspects, emphasizing accountability, procedural norms, institutions effective implementation in place, the end of the inspection and timely correction. The use of refined management thinking to build enterprise training system to go is fine with the idea to organize the implementation of corporate training, attention to detail control. Specific ideas is the person responsible for the training of the gang, refine, quantify, clear job responsibilities, standardize work processes, clear and specific task, improve the training system to ensure the effective implementation and monitoring of the training. BIM disadvantage. Implement building information models need to use software such as Revit to achieve, but it is a large integrated software, Revit now just emerging when the universities can not offer relevant subjects, students can only lead to self-study books through the video, which gives students bring pressures and difficulties. Building information modeling is a big macro concept, which involves all aspects of things, for the students, but also their relative lack of expertise, lack of awareness is still in full professional stage. Some students focus on using some of the more unusual features to attract the teachers attention, to conceal the nature of the problem and show understanding, which is not conducive to students rigorous and correct the habit of thinking. There is no doubt that students know BIM is important, but it is recognized only remain in the operational know-how, in order to raise the stakes in the primary stage of employment for BIM in the actual project how to effectively apply in order to achieve efficiency savings of lack of reasonable understanding . Take appropriate teaching methods to enhance the students understanding of BIM and guide students to think about how to apply BIM today is the most pressing issue. Corporate Training System meticulous management from the Perspective of. The application of meticulous management thinking to build enterprise training system, and mainly from the following aspects. The gang attended. Training can be either an independent business function, it can be in terms of human resource management and development of a core function. In the United States, as early as in the late 1970s it had already begun the training and development department set up as an independent movement. The first people to pursue the principle of South Koreas Samsung Group, as early as 1957 that is set up its own training center, who once hired, it is necessary to invest a lot of capital for training, or can not posts. One of the essence of refined training system is designed to be used by the person responsible for post training, thinning, quantification job responsibilities management training, training managers a clear selection criteria. If you reach a certain scale enterprise development, the need to establish an independent training institutions or departments to undertake this function. Analysis of training needs. The success of the training, to a great extent depends on the accuracy and validity of the demand analysis. Training needs analysis from the general organizational analysis, job analysis, personnel and other three levels of analysis. The development of training courses. Corporate training curriculum development is a complex and detailed system engineering. Since the training requirements of enterprises with strong relevance and practicality, category-level training object is very complex, and the lack of suitable training materials on the market, therefore, the development of training programs with a certain degree of difficulty. In fact, the quality of curriculum development depends on the level of trainers. Training trainers internal trainers often targeted according to the specific situation of enterprises curriculum development, so as to stimulate the enthusiasm of staff and participation in training lectures enthusiasm, not only effective, but also eliminates the need for high training costs. For internal trainers Training should focus on two aspects of knowledge and skills. Although they have some of their own expertise and experience, but for the curriculum to be taught, or need to re-sort system, and prepare a standardized instructor, student manual. At the same time, they want to carry out specialized training on instructor skills, multiple lecture, and let the experienced lecturers guide and on-site reviews, and finally to an independent school. Therefore, the internal trainers training and selection is a process of. Condition Training of project implementation support. In order to make the effective implementation of the training program, in addition to working to ensure that all aspects of the process in accordance with the strict implementation of the provisions, but also the need for other security conditions. Establish a scientific, comprehensive training system is the basis for effective training management, and provide support for the overall operation of the training system. However, as a management system, enterprises should combine their actual situation of the development of the training system. Enterprise training system generally includes a new system of employee orientation, training, organization and management system, training evaluation systems, training reward system, training in risk management system. Training preparatory work. Training managers the best preparation for a job list, itemized inventory control check the progress of the preparatory work, to avoid missing. This phase of work include: print a list of participants; training written notice issued; notify specific training time and place; check that the training venues and equipment; posted a good seat label; meet with trainers, training programs and communication to confirm the contents; preparation Participant Manual or buy textbooks and materials; printed sign-in sheet, questionnaire, assessment papers, graduation certificate. When summing up the work end of the course. Summarize the occasion of completion of the course is to start in the future to continue to learn, therefore, to assist instructor training managers do review and summarize the knowledge to help students design lecturer subsequent learning goals, learning methods and ways and give guidance. Training effectiveness evaluation refers to the results of training to collect data to measure the effectiveness of the training process. Although the whole process from the point of view of training, training effectiveness evaluation last link in the training, in fact, to assess the effectiveness of training throughout the training process. Because the analysis to determine training needs assessment is inseparable from the effectiveness of training, training objectives and the results of training in information collection and other aspects of the training process. Specifically, the process of training effectiveness assessment include: goal setting training evaluation; the development of assessment programs; collection, analysis, assessment of the required raw materials. Conclusion BIM is a cutting edge of technology in the construction industry, which can be architectural design, construction management, and operations and so on throughout the life cycle well integrated together to facilitate the stakeholders in different stages of the project from the outset involved, greatly promoted the construction efficiency savings. As a new generation of professional civil engineering students to master BIM technology is necessary. It should be noted, BIM civil engineering in university teaching and professional practice in the application have been some development, but there are still a lot of work worthy of our university teachers to think, to explore.

Adolescence and Juvenile Delinquency Essay -- Juvenile Delinquent Crim

I couldn't begin to cover all the possible reasons that may cause an adolescent to become a "juvenile delinquent." During my research, I found that the term juvenile delinquency is defined a number of ways. Mosby's Medical Nursing, and Allied Health Dictionary summed up juvenile delinquency best with this definition; "resistant antisocial, illegal, or criminal behavior by children or adolescents to the degree that it cannot be controlled or corrected by the parents, endangers others in the community, and becomes the concern of a law enforcement agency"(1994). I found that most theories about what causes delinquency in children and adolescents originate with families and parenting. Many statistics and studies have been conducted comparing the number of youths that had chosen a delinquent life style, with single parent households, or parents who were drug and alcohol dependant. It is my belief that three out of four parenting styles that we have studied in our text, when taken to extremes, can be just as damaging to an adolescent as a parent suffering from drug or alcohol addiction. Parents who exhibit an indifferent parenting style send the worst possible message to their children. "When permissiveness is accompanied by high hostility, the child feels free to give rein to his most destructive impulses"(Craig, 1996, p.316). And where exactly in the question of causation does nature Vs nurture fit in. What about the child who seemingly has balanced, consistent authoritative parents, and still chooses a delinquent lifestyle. I'm going to address some of these issues in the pages to follow, beginning with an external factor that may influence some of our younger children; TV. The impact of television violence has been debated since TV first arrived in America. According to a study highlighted in US News and World Report, the more violent TV programs children watch, the more likely they are to commit violent crimes. "The greatest impact is on pre-adolescent children who do not yet have the capacity to gauge what is real and what is not" (Zuckerman, Aug. 2,1993). The theory states, that combined with a lack of parenting by "plugging" children into the TV, these children later in life will be conditioned to violence, regarding it as exciting, charismatic, and effective. Opponents of this theory argue... ...est in their role as a parent, and combine this with a low level of affection. This indifferent parenting style offers absolutely no guidance to an adolescent, leaving plenty of room for those environmental factors to take over. A clearly more effective parenting style models the authoritative style highlighted in our text. Children brought up under this framework have a much better chance of avoiding the pit falls of delinquency. There has also been legislation introduced to use public funds to empower religious institutions to act as safe havens for at risk children. Many deterrents have been tried to reduce the effects of juvenile delinquency. More youths are being tried as adults in certain cases, and curfews are being enforced now more than ever. Law enforcement agiencies aggressivly enforce truency laws, and most officers I talk to are very intollerent of the slightest sign of disrespect when approaching suspect youths. Child and family counseling techniques have changed to fit more complex and extreme situations. The fact is that we live in an imperfect world, and final solutions to this problem will probably not be found by men, but by God.

Jeannine :: Personal Narrative Papers

Jeannine She had seen things and experienced a life that I only knew about through the movies. She acted as though she knew I would not be able to understand her, but I could see in her eyes that she hoped I could. e stood in the driveway, physically closer than we had been to each other in two weeks. Jeannine, my sister, did not stay at home too much anymore. She had dedicated her existence to her boyfriend Steven and chose to live with his family so that the two of them could be closer. My parents were supportive and open, but they would never have let their seventeen year old daughter sleep in the same bed under their roof with her nineteen-year-old boyfriend. So after countless years of tension and arguments, my sister had achieved what she had sought for years, independence from her family, but most of all from her older brother. Now standing in that driveway, our childhood playground, as I prepared for the long journey to James Madison University, we realized that the past five years of our lives had been wasted. Her constant struggles to get out of the house coupled with my harsh attempts to see that she met that goal consumed our adolescent years, the period where we needed each other the most. My parents told me that they were ready to leave, and I gave Jeannine a long hug. It was the first time in half a decade that I gave her a meaningful show of affection. I met her with the love that I had suppressed for so long, rather than the hate and loathing that was quick to my aid in the many years of confrontation that we shared. It was then, as her head rested on my chest and her arms wrapped around me, that I realized the wrongs I had done to her. All of a sudden, I did not want to leave. I had my sister back, how could I abandon her again? No one can really claim to have a perfect childhood sibling relationship, but we were still very close. At times, we could even be proud of one another. Yet, as in all sibling bonds, these good tidings never lasted. Our games of tic-tac-toe or kickball with our friends would go from friendly backyard, Little- House-on-the-Prairie type moments to screaming matches in a matter of days. Jeannine :: Personal Narrative Papers Jeannine She had seen things and experienced a life that I only knew about through the movies. She acted as though she knew I would not be able to understand her, but I could see in her eyes that she hoped I could. e stood in the driveway, physically closer than we had been to each other in two weeks. Jeannine, my sister, did not stay at home too much anymore. She had dedicated her existence to her boyfriend Steven and chose to live with his family so that the two of them could be closer. My parents were supportive and open, but they would never have let their seventeen year old daughter sleep in the same bed under their roof with her nineteen-year-old boyfriend. So after countless years of tension and arguments, my sister had achieved what she had sought for years, independence from her family, but most of all from her older brother. Now standing in that driveway, our childhood playground, as I prepared for the long journey to James Madison University, we realized that the past five years of our lives had been wasted. Her constant struggles to get out of the house coupled with my harsh attempts to see that she met that goal consumed our adolescent years, the period where we needed each other the most. My parents told me that they were ready to leave, and I gave Jeannine a long hug. It was the first time in half a decade that I gave her a meaningful show of affection. I met her with the love that I had suppressed for so long, rather than the hate and loathing that was quick to my aid in the many years of confrontation that we shared. It was then, as her head rested on my chest and her arms wrapped around me, that I realized the wrongs I had done to her. All of a sudden, I did not want to leave. I had my sister back, how could I abandon her again? No one can really claim to have a perfect childhood sibling relationship, but we were still very close. At times, we could even be proud of one another. Yet, as in all sibling bonds, these good tidings never lasted. Our games of tic-tac-toe or kickball with our friends would go from friendly backyard, Little- House-on-the-Prairie type moments to screaming matches in a matter of days.

Transworld Auto Parts

Christine Lam BA 453 – Case Briefing: Transworld Auto Parts November 11, 2012 Company Overview: Transworld Auto Parts (TAP) is a Tier 1 manufacturer of original and after-market parts for automobile producers both in the United States and abroad. TAP focuses on manufacturing in two core product lines: electronics and interiors. Apart from that, it also separates its customer-centered divisions into four divisions: luxury, economy, mid-priced, and truck. TAP also serves in three main geographic markets including North America, Europe, and Asia.Problem Definition: Which of the two balanced scorecard approaches better illustrates how Transworld Auto Parts can improve their ROCE by 8% given the current economic downturn? Situational Analysis: Transworld Auto Parts belongs in the automobile manufacturing industry. This industry is very susceptible to industry trends and changes because much of the industry’s sales depends on the external environment which affects both consum er and supplier behavior. During 2008 when the economy experienced a global recession, many auto makers such as Chrysler and General Motors were on the brink of insolvency due to the decline in car sales.Utilizing the PESTEL framework to better understand the macro-environment, the recession reflects economic factors in the external environment which can influence the industry. The recession affected consumers in the sense that they possessed less disposable income, causing them to be less inclined to purchase new cars during this time. However, other aspects of the external environment can benefit firms within this industry. For example, with the rising automobile production in Asia, many suppliers can consider global expansion and developing sales in international markets.Many car manufacturers in Asia possess low labor costs and a great demand in local markets, so suppliers within the industry have this opportunity to expand. Not only is it important to consider the industry and external environment in which TAP operates in, it is also important to analyze its internal resources and capabilities in order to better understand the company. TAP currently has operations in four different customer-centered divisions: luxury, economy, mid-priced, and truck. However, TAP decided to only focus on improving their luxury and economy division because these two divisions will allow TAP to compete ggressively and make the most profit, according to their research. Each of the separate divisions is managed by a separate manager and supporting staff. This allows Ellen Bright, CEO of TAP to distinguish results from each division and form her own board of directors to make strategic decisions. TAP flourishes with this hierarchical structure because it allows the company to micromanage each separate division’s profitability for the company and for it to implement any changes when necessary.Strategy: After Bright decided to cut the other two divisions, each manager from the luxury and economy division respectively were assigned to create a balanced score card to describe their objectives on how to improve their division and what must be done to achieve their parent company’s target goal of an 8% return on capital employed (ROCE). Eckhardt, president of the luxury division presented a balanced score card that was simple yet with focused objectives for each aspect of the balanced score card.For example, the financial perspective contained 4 main goals: increase ROCE, increase cash flow, increase revenue, and increase gross margin. The customer perspective simply included: improve customer satisfaction, manage innovation, and initiation customer R&D partnerships. Similarly, the process perspective included two main goals: reduce raw materials cost and maintain quality leadership. Lastly, the learning and growth perspective only included one objective: increase employee engagement. On the other hand, Kwon, president of the economy division took a more complex and descriptive approach with the balanced score card.He went into detail about each of the four perspectives and proposed very specific, action-oriented goals. He had similar financial perspective objectives, but each of the other perspectives contained about four or five different objectives. For example, the learning and growth perspective contained six objectives: train buyers on low cost procurement, enhance electronic interchanges with customers and suppliers, transform workforce into JIT/lean experts, make JIT/lean a priority for all workers, alight IT to support TQM and JIT, and enhance workforce capabilities in TQM.Both approaches of the balanced score card aim to attain similar overall goals. Below are some pros and cons for each approach: Luxury Division- Pros: focusing goals in broad chunks make it easier to attain, with attainable goals employees are happier, creating healthier company morale Cons: too simple without specifically stating what actions mus t be taken in order to meet objectives, might cause confusion among employees Economy Division- Pros: very detailed with specific measures and actions on how to achieve objectives Cons: may seem to expect too much from employees, which makes goal appear to be and discourage employeesAction Plan: After analyzing both approaches to the balanced score card, the economy division presented a more well thought out and action specific plan to reach the company’s target goal. The most important factors to consider when analyzing balanced score cards are: * Does it describe and link? * Does it provide incentives and balances? * Does it predict and plan? Kwon did a great job describing each objective and linking it to other perspectives of the BSC. This in turn created specific goals which are measurable.The objectives he proposed included both financial and non financial goals creating an overall balance. Lastly, his balanced score card plans for not only short term objectives but als o long term objectives which helps plan for the company’s future success. In conclusion, Kwon had a better approach to the balanced score card and Bright should promote Kwon to the COO position. Appendix A Revised Balanced Score Card for Luxury Division | Objectives| Measures| Financial Perspective| Increased ROCE| ROCE| Increase Cash Flow| Year-to-date cash flow from operating activities| Increase Revenue| Year-to-date revenue|Increase Gross Margin| Gross Margin %| Customer Perspective| Improve customer satisfaction| global market share| Be low-cost provider of quality| % of components with prices lower than competitors| Manage innovation of products | number of new products introduced, customer surveys | Create customer R&D partnerships| number of customers with whom TAP partners with | Be highest quality provider| customer surveys | Process Perspective| Reduce raw materials cost| cost of raw materials with respect to % of revenue| Eliminating defect rates| track number of defects|Improve supplier base| number of suppliers, ratings of each supplier| Better inventory/demand forecasting| % reduction in inventory carrying costs | Improve manufacturing efficiency| reduction in unscheduled downtime, % reduction in labor hours per part | Learning and Growth Perspective | Increase training of employees| number of certified employees| Increase employee engagement| satisfaction surveys| Aligning IT support | % increase in IT spending| Managing tools employee uses| employee survey |